The Business of Therapy® Podcast

Listen to Lazy Content Creator Hacks for Instagram Therapists on: Apple Podcasts | Spotify | YouTube | Your player of choice We all know creating new content is super important! But doing it every single day?? That’s a fast track to burnout. If you’ve been putting pressure on yourself to constantly reinvent the wheel, this episode is your permission slip to sloooow down.  It’s time to learn how to work smarter (not harder) when it comes to your Instagram content! In today’s episode, I’m sharing lazy content creator hacks for Instagram therapists. These are strategies I leaned on heavily during

Listen to Steal My 2026 Planning Process on: Apple Podcasts | Spotify | YouTube | Your player of choice I’m excited to welcome Michelle Stiles to the podcast! Michelle Stiles, LMHC, is a licensed mental health counselor based in Syracuse, New York, offering virtual sessions across the state. She specializes in treating panic disorder, OCD, and anxiety, using evidence-based approaches like CBT and exposure therapy. Michelle opened her private practice part-time in the middle of the pandemic and has since grown it into a thriving, full caseload practice. Michelle is also a PPA alumna, and her story mirrors mine in

Listen to Steal My 2026 Planning Process on: Apple Podcasts | Spotify | YouTube | Your player of choice The new year is here, which means I’m back from maternity leave and diving into ALL things 2026 planning!   Annual planning as a private-practice therapist isn’t about being rigid. It’s not about getting every detail perfect. It’s about stepping into CLARITY. When you’re crystal clear on what matters and what you’re capable of, you will create a business and life that feels aligned! A little bit of intentional planning now saves you from a whole lot of chaos later. In today’s

Listen to The 3 Reels That Totally Changed the Trajectory of My Private Practice on: Apple Podcasts | Spotify | YouTube | Your player of choice Today, I’m taking you back in time to visit the 3 reels that COMPLETELY shifted the trajectory of my business.  If you’ve ever felt embarrassed, awkward, or straight-up cringey when you first start posting on Instagram… Yep, SAME. I didn’t even tell my friends or family about my account until I hit 500 followers! But once I pushed past the fear, things started happening. I’m talking BIG things. Reels truly changed everything for me.

Listen to The Instagram Content Format to Focus on for Success as a Therapist on: Apple Podcasts | Spotify | YouTube | Your player of choice Ever felt like your Instagram content isn’t working the way you want it to? You’re definitely not alone, and there’s nothing wrong with you! But the truth is, you NEED a strategy. Most therapists are posting and expecting every piece of content to magically convert into a client. Not all content is designed to do the same thing. When you understand the purpose behind each format, Instagram suddenly becomes sooo much easier, fun, AND

Listen to BTS of 20 Million Views on Reels with Therapist Lauren Auer on: Apple Podcasts | Spotify | YouTube | Your player of choice I’m excited to welcome Lauren Auer to the podcast! Lauren Auer is a Licensed Clinical Professional Counselor, Certified Somatic Practitioner, and Private Practice Owner in central Illinois who has dedicated her career to helping people understand the often-invisible wounds of emotional trauma.  Through her practice, Steadfast Counseling, and her writing on Substack (where she reaches over 3,000 subscribers), Lauren bridges the gap between clinical expertise and real-world application.  Her Instagram account has grown to over

Listen to Courses & Scaling Beyond 1:1 Therapy Q&A on: Apple Podcasts | Spotify | YouTube | Your player of choice Today’s episode is a FUN one because it’s my first Q&A-style episode! It was inspired by a recent reel I shared, where I opened up about making $829,845 from a single course. Not an overnight success, but still pretty freaking incredible, right?! This course is a beautiful example of what consistency, refining, and serving deeply can do. I received a TON of questions about how I did this. If you’ve been feeling the nudge to create a course or

Listen to Instagram Analytics Therapists Need to Pay Attention To on: Apple Podcasts | Spotify | YouTube | Your player of choice Instagram analytics can feel like an entirely different language. They’re even MORE confusing if you’re new to Instagram and marketing! I get how overwhelming it feels to look at your professional dashboard and see a wall of numbers staring back at you.  The good news, though? Those numbers aren’t here to intimidate you. They’re here to give you clarity! When you understand your analytics, you stop spiraling every time a post “flops.” You start making decisions based on

Listen to Building a Business You’re Actually Grateful For on: Apple Podcasts | Spotify | YouTube | Your player of choice It’s Thanksgiving week in the U.S., which feels like the perfect moment to slow down and really sit in gratitude.  Building a business is no small thing. It comes with bumps, pivots, growing pains, and sooo much more. But it’s also one of THE most meaningful and empowering journeys you’ll ever take! My hope is that you feel grateful for your business now. If you’re not quite there, I hope this episode gets you even MORE lit up by

Listen to The Easiest Way to Earn an Extra $3k a Month as a Therapist on: Apple Podcasts | Spotify | YouTube | Your player of choice So many therapists are feeling the squeeze right now. Between the unstable economy, rising costs, and layoffs in mental health spaces, it’s a LOT.  That’s exactly why I wanted to record this episode! Earning an extra $3k/month is NOT some far-off, unrealistic dream.  It’s real, it’s doable, and it can totally change your entire sense of security. An extra $3k/month gives you breathing room. It’s the shift that will take you from feeling