The Business of Therapy® Podcast

Listen to Building a Private Pay Practice as a New Mom with Trauma Therapist Irene Koutsidis-Martelli on: Apple Podcasts | Spotify | YouTube | Your player of choice I’m excited to welcome Irene Koutsidis-Martelli to the podcast today! Irene is a relational trauma therapist in New York (which basically means she covers all things relationships, family, and attachment-based that are linked with trauma from those very systems). She has been in private practice since 2020 and started her own practice in June 2024. Prior, she worked with individuals with serious mental illness, PTSD, substance use disorders, homelessness, and emergency behavioral

Listen to How I Earned $200,738 from Brand Deals in 2025 as an Instagram Therapist on: Apple Podcasts | Spotify | YouTube | Your player of choice I’ve had sooo many questions about brand deals recently. If you listened to episode 83 (where I broke down how I earned $854,316 in 2025), then you already know brand deals were a BIG piece of that! Honestly? Brand deals are one of my FAVORITE parts of my business! They’re creative, flexible, and feel like a hobby I get paid for. In this season of life as a new mom, they’ve been such

Listen to Scaling Beyond 1-1 Therapy with a Small Instagram Audience with EMDR Therapist Carolyn Solo on: Apple Podcasts | Spotify | YouTube | Your player of choice One of the biggest myths in the online business space? You need to have a huge audience to create meaningful income and impact.  But today’s guest, Carolyn, is proof that simply is NOT true! Dr. Carolyn Solo, PhD, LCSW, is an EMDR consultant and EMDR intensive therapist living and practicing in person in Stowe, Vermont, and virtually throughout Pennsylvania. She is also a coach for EMDR therapists who want to launch intensives

Listen to BTS of How I Turned Around My FLOPPED Launch on: Apple Podcasts | Spotify | YouTube | Your player of choice If you’ve ever had a launch not go the way you planned, this episode is for you. Today I’m taking you behind the scenes of what I initially called my “flopped” launch (and how I turned it around)! Created in 2021, the Private Practice Academy Bundle (PPA) is my signature program. It’s helped 900+ therapists start and scale their private practices, which is pretty incredible! I typically put it on sale a few times a year. These

Listen to How I Earned $854,316 in 2025 on: Apple Podcasts | Spotify | YouTube | Your player of choice Five years ago, I was scared to leave my stable job and go on my honeymoon. I NEVER would have believed I could earn $854,316 in one year, but here we are! One of my proudest moments of 2025? Fully funding my 16-week maternity leave so I could step away and really soak in time with my new baby. Not only did I take a long maternity leave, but I stopped 1:1 work MONTHS before my due date.  And guess

Listen to Is Hyper-Niching Dead in 2026? on: Apple Podcasts | Spotify | YouTube | Your player of choice Let’s clear something up right now: hyper-niching is NOT dead.  In fact, there has never been a better time to get crystal clear on who you serve! With all the noise online, the rise of AI, and more therapists entering the space, clarity is your competitive advantage.  Niching down isn’t limiting. It’s POWERFUL. It positions you as the go-to expert, instead of just another generalist! If you want private-pay clients, you HAVE to niche down – period.  People don’t pay $200-$250+

Listen to How, When, & Why to Start a Podcast on: Apple Podcasts | Spotify | YouTube | Your player of choice As of today, I’m 81 episodes into podcasting! I wanted to pull back the curtain on what this journey has actually looked like.  Since launching in August 2024, the podcast has reached over 61k downloads and generated $82,500 directly tied to the show. Pretty freaking cool!! Beyond the numbers, though? It has deepened trust with my audience, sparked meaningful conversations, and supported consistent enrollment in my offers, like Reels Membership and PPA. Podcasting has been powerful, but only

Listen to How She Rebuilt Her Caseload and Confidence by Going Private Pay with Perinatal Therapist Caitlin Silverstein on: Apple Podcasts | Spotify | YouTube | Your player of choice I’m excited to welcome Caitlin Silverstein to the podcast! Caitlin Silverstein is a Licensed Clinical Social Worker in New York, specializing in women’s mental health, including pregnancy, postpartum, motherhood, and pregnancy loss. With advanced certifications in perinatal mental health, trauma, and perinatal excellence, she blends CBT, EMDR, and client-centered care to support moms through anxiety, grief, and identity shifts in motherhood.  Caitlin’s mission is to create a safe, supportive space

Listen to Returning from Mat Leave as a Therapist & Business Owner (The Unspoken Reality) on: Apple Podcasts | Spotify | YouTube | Your player of choice Today’s episode is my first recording as a mom. Everything before this was pre-batched while my baby, Aiden, was still in my belly! Motherhood has been incredibly beautiful. It’s also been deeply humbling and very hard. Since stepping away and coming back, I’ve gotten many questions about what maternity leave looked like for me as a therapist and business owner. The truth? It’s VERY different when there’s no HR department, no paid leave,

Listen to How to Build Strong Referral Relationships and Network with Private Pay Therapists on: Apple Podcasts | Spotify | YouTube | Your player of choice Networking is one of the most underrated (and coolest) parts of being a therapist online! Honestly? When you show up authentically on Instagram, your networking possibilities are ENDLESS. And no, it’s not about being salesy, awkward, or “schmoozy.” It’s about building REAL relationships with people who share your values + care deeply about their work! As an Instagram therapist, you will have people reach out who aren’t in your niche, aren’t in your licensed