The Business of Therapy® Podcast

Listen to How I Pay My Son $15,860 Per Year (as an Instagram Therapist) on: Apple Podcasts | Spotify | Your player of choice This episode feels a little different than my usual content, but it’s also VERY on brand for me. I’m not one to shy away from talking about money (if you follow me online or have listened to previous episodes, you probably know that). Money, transparency, and building wealth are all super important to me!  Today, I’m pulling back the curtain on exactly how and why I pay my son over $15k per year to appear in

Listen to How the Instagram Algorithm ACTUALLY Works on: Apple Podcasts | Spotify | Your player of choice Feeling like the Instagram algorithm is working against you?  If that’s you, you are NOT alone. I want to break down what Instagram actually says about how content gets pushed.  And no, we’re not doing any fear tactics, gimmicks, or “secret sauce” that only marketing gurus know!  These are facts coming STRAIGHT from Instagram itself. It’s totally possible to use them to grow your reach and attract more private pay therapy clients! In today’s episode, I’m diving into how the Instagram algorithm

Listen to The Summer Slump (+ Your Cancellation Policy) on: Apple Podcasts | Spotify | Your player of choice Does the “summer slump” in private practice stress you out? If so, today’s episode is for YOU! No, you don’t need to panic. Yes, cancellations can increase in the summer, and your inquiries might fluctuate a little. But none of that means your practice is doomed (I promise)! It’s totally possible to keep your caseload full and continue marketing yourself during the summer months. All of this matters now, more than ever! In today’s episode, I’m talking about the “summer slump”

Listen to How Sarah 3x Her Income in 4 Months with Therapist Sarah Bolor on: Apple Podcasts | Spotify | Your player of choice I’m honored to welcome Sarah Bolor to the podcast today! Sarah Bolor is a Licensed Clinical Social Worker and the founder of SayIt Mental Health, a private practice supporting women across Nevada and Montana. She is also a mom of two living children and started SayIt Mental Health as a part-time side hustle while working toward her financial goals. She specializes in helping anxious and overwhelmed high-achieving women build boundaries and reconnect with themselves.  A small

Listen to The Secret to Getting 29 Clients from Instagram in 9 Months with EMDR Therapist Jaclyn Sappah on: Apple Podcasts | Spotify | YouTube | Your player of choice I’m excited to welcome Jaclyn Sappah to the podcast today! Jaclyn is a holistic trauma therapist licensed in California, North Carolina, and New York. She’s the founder of Wildflower Therapy Group, a North Carolina-based virtual group practice specializing in women’s childhood trauma and anxiety. Her practice offers EMDR, Brainspotting, and yoga to support deeper healing.  In her own work, Jaclyn integrates EMDR, yoga, and Reiki energy healing to help women

Listen to Hiring a Virtual Assistant on: Apple Podcasts | Spotify | Your player of choice If your Instagram isn’t bringing in clients, it’s usually not a consistency problem.  It’s a balance problem! Most therapists lean too far one way – either constantly teaching OR constantly relating.  But you don’t get clients from just one. Connection builds trust, and authority drives decisions. You need BOTH working together if you really want to fill your caseload! In today’s episode, I’m talking about how to balance connection vs. authority content on Instagram (so you actually get clients).  Connection content is what pulls

Listen to Hiring a Virtual Assistant on: Apple Podcasts | Spotify | YouTube | Your player of choice Ever feel like your private practice is growing, but your to-do list is growing even faster?? If so, it’s probably time to hire a virtual assistant! One of the FIRST things I recommend once your caseload is full is getting support behind the scenes. Hiring a VA will allow you to get that time back (that you desperately need) AND do the things you love.  And yes, doing this will help you continue to grow and scale your private practice! In today’s

Listen to How to Network & Get Private Pay Clients with Couples Therapist Alea DiGirolamo on: Apple Podcasts | Spotify | Your player of choice I’m excited to welcome Alea DiGirolamo to the podcast today! Alea DiGirolamo, LCSW, is a couples therapist and founder of ATD Therapy in New York City. She specializes in helping couples strengthen communication, rebuild trust, and create healthier, more fulfilling relationships. With advanced training in the Gottman Method, Alea works with couples, individuals, and parents navigating relationship challenges, life transitions, and family dynamics. Alea has been in private practice since 2022, and her business has

Listen to How to Optimize Your IG Bio to Attract Private Pay Therapy Clients on: Apple Podcasts | Spotify | YouTube | Your player of choice Your Instagram bio is one of the most overlooked parts of your marketing. But it’s also one of the MOST important!  Your IG bio is where people decide (in seconds) if they’re going to follow you or click away.  If they don’t follow you, they don’t get nurtured. They don’t see your content, and they don’t become a client.  If your goal is to fill your caseload with private pay clients, your bio needs

Listen to What’s Working with Instagram Reels in 2026 on: Apple Podcasts | Spotify | YouTube | Your player of choice If you’ve been feeling like Instagram is harder than it used to be, you’re not wrong. What worked in 2020 (or even last year) isn’t what’s working now. If you’re still creating content the same way, it’s probably not landing the way you want it to. Honestly though? Reels are KEY to growing on Instagram. Once you know what you’re doing, they can be sooo much fun to create!! In today’s episode, I’m sharing what’s working with Instagram Reels