Listen to How Trauma Therapist Grew from 1k to 50k Followers in 6 Months with Ariell Murcko on: Apple Podcasts | Spotify | YouTube | Your player of choice
I’m excited to welcome Ariell Murcko to the podcast today!
Ariell Murcko is a somatic therapist and coach in her private practice, Wild & Wise Counseling in Charlotte, NC. She specializes in supporting cycle-breaking mothers who are reclaiming their authenticity, learning to regulate their nervous systems, and raising their child in conscious, affirming ways.
She is passionate about building community, parenting her five kids, using her business as a playful reparenting exercise, and helping others do the same.
Ariell has experienced some INCREDIBLE growth on Instagram. After joining the Reels Membership in July 2023, she grew from 1k followers to 50k followers in only 6 months!!
Yep, these numbers are seriously mind-blowing!!
But what really stands out is all the BTS work she put in to make it happen.
In today’s episode, Ariell and I are diving into how she grew from 1k to 50k followers in 6 months.
Ariell hasn’t been afraid to work on her mindset and shift her strategy when necessary. She consistently shows up for her community and is crystal clear on how she supports cycle-breaking moms.
She continues to connect deeply with her audience and leans into “spicier” topics, like emotional and narcissistic abuse.
As a result? She’s seen amazing growth with both her Instagram + her private practice (she’s currently booked out with 1:1 clients)!
Ariell is a busy mom of 5, but she’s built a sustainable social media routine. Her content isn’t taking her hours to create, and it’s not taking time away from her family!
Since having a full client caseload, Ariell’s business continues to grow and evolve. She’s created new ways to support individuals as they’re in the throes of parenting, and really meet them where they are.
Ariell’s story is evidence that showing up consistently, sharing your truth, and building community WORKS. It’s such a fun conversation, and will totally inspire you to take action on your own goals!!
In this episode, How Trauma Therapist Grew from 1k to 50k Followers in 6 Months with Ariell Murcko, we cover:
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Why Ariell started her Instagram during grad school + how it’s evolved since
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The clients she supports as a therapist + how her niche naturally shifted over time
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Ariell’s journey from 1k to 50k followers in under a year
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What real consistency looked like during her biggest growth season + why it became a non-negotiable
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Prepping her content each day
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How her IG presence shifted during maternity leave (but didn’t crumble)
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Why community & connection have been key drivers for her on Instagram
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Ariell’s future goals with IG
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Her 2 private live coaching groups + how she shifts her content during launches
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The decision to keep her kids’ faces offline while still showing up as a mom
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Why you need to keep showing up & sharing those spicy, taboo topics
Resources & Links:
⭐️FREE 4-Day Reels Challenge July 21-24: Sign up for my free Reels Challenge and get 4 days of done-for-you Reels ideas, trending sounds, and fill-in-the-blank scripts, straight to your inbox! Register here!
⭐️This episode is sponsored by Alma, the financially rewarding way to go in-network
⭐️ This episode is sponsored by Jane – use code: KELLY2MONTH for a 2-month grace period
⭐️ Private Practice Academy Bundle (PPA)
⭐️ Reels Membership
⭐️ Business Coaching Waitlist
⭐️ Free training
⭐️ Caption Guide
Connect with Ariell:
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Follow on Instagram @wildwisecounseling
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Follow on Facebook
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Check out her website
Related Episodes:
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Episode 2: How this Therapist Grew by 57k Instagram Followers in 3 Days with Laney Wallace
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Episode 15: 336k Followers in Two Years: Nadia Fiorita’s Reels Strategy as a Therapist
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Episode 42: Doubling Her Income While Spending More Time with Her Kids with Play Therapist Abby Thomason
More about the Business of Therapy podcast:
Are you a passionate therapist that’s burnt out and ready to transition to private pay? You’re asking yourself questions like “how do I build a business?”, “how can I effectively use Instagram to market myself” and “how can I scale a private practice?”
Welcome to the Business of Therapy podcast where we’ll answer those questions and more! Here you’ll find honest conversations about the good and the bad of being a therapist, tactical advice and best practices for marketing yourself on Instagram, and solidarity and community to find your own version of success as a therapist.
Join your host, Kelly McKenna, and her guests as they dive deeper into topics such as navigating burn out, mastering your mindset and boundaries, and tactics and strategies for marketing on Instagram, and more!
Kelly is a licensed therapist and business coach who grew her private practice on Instagram and has helped thousands of other therapists market themselves on social media, and effectively start and scale their private practice.
These episodes will leave you feeling empowered and equipped to take action towards your dream of a successful private practice.
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