Business support, for therapists by a therapist
Helping therapists (just like you) start and scale your own private practice, using the power of Instagram marketing.
Start here with my free training: How to Market and Grow Your Private Practice on Instagram 📱
Watch the Free Training
I’M KELLY MCKENNA
I made $200,000 from therapy clients alone in my first year of private practice.
Hi, I’m Kelly. I’m a licensed therapist, specializing in helping millennial women and teens overcome anxiety. I built my private practice locally on Instagram (@sitwithkelly) and I ended up earning $200,000 my first year.
Since then, I started working with other therapists, helping them to find their voice online and grow thriving private practices.
I believe that every therapist is capable of starting their own private practice and building a business that allows you to live a meaningful, fulfilling, and financially abundant life.
In the meantime, you’ll find me enjoying life in Miami with my husband Tom and pup Jozi in between rewatches of Grey’s Anatomy.
Find Out More About MeBecause I’m all about transparency
Here’s the short version of how I made it happen
Swipe this way →
Early 2020
I started seeing clients at a group practice in the evenings. Only 1 day a week in the office and barely any clients.
October 2020
Started my @sitwithkelly Instagram account and began posting content for high-achieving millennials with anxiety.
January 2021
Got my first private pay client from Instagram, 3 months into creating content consistently.
February 2021
Quit my job in nonprofit management and went full-time in my practice.
March 2021
I told my clients I was getting off insurance panels and switching to private pay only.
June 2021
Hit a full caseload of private pay clients paying me $250 per session.
If you like free momentum, here you go!
How to Market and Grow Your Practice
My free training that shows you exactly how to use Instagram to market and grow your private practice from scratch.
Register NowCreate Reels that Get You Clients
A free guide with my best-performing Reels ideas so you can stop guessing and start creating content that converts.
Make Better ReelsWrite Better Instagram Captions
Grab my free hook templates to write scroll-stopping captions that turn followers into paying therapy clients.
Get Your Hook
Here’s the truth
You’re not supposed to know how to build a private practice.
Grad school taught us how to be great therapists — not how to run a business. Before starting my own private practice, I got my MBA and spent years working in nonprofit management.
But here’s the thing: you don’t need another graduate degree to be successful in private practice. You need to learn marketing and business skills, which I know you are totally capable of doing.
Why Instagram?
→ Instagram is the most productive marketing tool for therapists
→ Get in front of your ideal clients for free
→ Give your audience the opportunity to get to know, like, and trust you
→ Build a community so you have options to scale beyond 1:1 therapy whenever you’re ready
Ways to “pick my brain”
Steal my marketing strategies, fill your caseload with ease, and make the money you deserve alongside a life you love as a licensed therapist.
Reels Membership
Are you tired of coming up with ideas for Reels? It takes forever and you don’t really know how to make a Reel that’s going to get you lots of views. Join the Reels Membership and I’ll hand you a Reels idea each week, complete with trending audios, filming instructions, and fill-in-the-blank scripts.
The Reels Membership has helped hundreds of therapists go viral, grow their Instagram following, and get new clients directly from Instagram. Join us!
I Need This!
Private Practice Academy Bundle®
This is your complete roadmap to getting started, streamlining your systems, growing on social media, and scaling beyond 1:1 clinical work (if that’s your thing).
The Private Practice Academy Bundle® has supported both new and seasoned therapists in starting, sustaining, and scaling their private practices, making 6-figures and beyond with freedom and fulfillment.
Yes, I Want Details!Private Coaching for Therapists
Are you looking for a business coach to help you take your private practice to the next level? I’d love to help you get there with 1-on-1 business coaching, marketing strategy, and support. I have spots available only on occasion, so click below to add yourself to my waitlist for when I open up 1:1 coaching, intensives, VIP Days, and masterminds.
Take Me to the Waitlist
As Featured In
I’ve helped HUNDREDS, even THOUSANDS of therapists.
The Reels Membership
1000 therapists
Private Practice Academy Bundle®
810+ therapists
High Level Business Coaching
45+ therapists
Follow along with me on Instagram
Check out @sitwithkelly where it all started.
I provide education on anxiety, tips to help you cope, and also funny, relatable content that will make you think “OMG THAT’S ME” and we can laugh about it together.
(My husband and dog are paid actors.)
Therapists, join me @businessoftherapy.
I combine my experience as a licensed therapist as well as my MBA education to bring you practical marketing and business tips so you can grow your own private practice.
(I even share exactly how much $$$ I make.)
